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Client: GoLightly Films
End Client: Yamasa Soy Sauce

About the Project

Provided by Client:

  • Soy Sauce product information

  • General creative direction and script

  • GoLightly facilitated the talent shoot and then provided us with the footage

 

Objectives:

  • Create a CG backdrop that felt like a theater set with moving parts. Theme - sunny swamp

  • Creative direction - three female actors calling on "Yamasa-Man" to save them from the subpar soy sauce sitting next to them, "Yamasa-Man" flies in like a rocket and saves the day.

  • Overall, the spot needed to be fun, quirky and cute, catering to a non-US, likely Japanese demographic.

 

My Role: ​

  • The theater set:

    • Modeling​

    • Texturing

    • Lighting

    • Animation

    • Render setup and output

  • Talent shoot:

    • ​On-set Technical Direction

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Yamasa Set

Software used: 3dsMax, Photoshop, After Effects

Approximate timeline: 2 weeks with on-set production

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Co-Animator: Donald Fergus

Composite & Motion Graphics: Kalina Torino

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GoLightly Films & Yamasa Spot - Set Animation Only
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GoLightly Films & Yamasa Spot
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Plans for revision and updating:

  • This was such a funky little piece with a tight turn-around, and the creative direction we received was so very specific. But I'd love to go back and play with the lighting, "Yamasa-Man's" FX and entrance. 

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